Facebook graph checkerįacebook has added a useful tool for webmasters to check how their website links appear in Facebook. These are og:locale, og:site_name, og:audio or og:video and fb:app_id. if you don’t Facebook might display a banner scrapped from the page and this is something you don’t want.īesides these three Open tags there are other tags that you can use in your website, like og:url and og:type. It can help in conversion rate and make sure you use it. This image will be displayed as a thumbnail when the website’s page is shared. The og:image is the most interesting OG tag. It should appeal to potential visitors and raise their interest in visiting the site. This will show below the link title on Facebook.

The og:description tag is very similar to the meta description used in the HTML code of a website.

However, it should be between 60 and 90 characters and should be eye-catching and appealing. If og:title is not defined in the code of the website, Facebook will use the meta title tag. In og:title as you must know you define the title of your content. The three major meta tags that Facebook uses are: Adding OG tags will not affect the on-page SEO, but it will influence the performance on social media. Social media sites become the major driver of website’s traffic. Using these tags can have a huge impact on click through rates and conversion. To harness the power of Facebook Graph Meta tags, learning this skill is vital for webmasters. These tags are inserted in the portion of code of the website.Īfter seeing the popularity of social media tags on Facebook, all the other major social media sites like, Twitter, LinkedIn, Google+, started to recognize meta OG tags.

Website masters can control the information that the website passes to Facebook via OG Meta tags. It allows other websites to become rich “graph” objects having the same functionality as other Facebook objects. What it does is that it promotes integration between other websites and Facebook. Open graph was the brainchild of Facebook and was launched in 2010.

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